It all started years ago.. On a college campus in Baton Rouge, LA. Clarence Grant and Dyrel Treadwell Jr., Political Science majors at the Historical HBCU A&M University , had an idea. Both trendsetters, Passionate about fashion and individuality, their unique vision is what created the Jeanisis Brand.
Neither Clarence, or Dyrel had any background in fashion. At first, creating Tees and different garments was something that both loved to do as a hobby. They came up with a name called Jeanisis. This was a play on the Greek word “Genisis” which means rebirth. They used “Jean” because of their mutual adoration for denim, and created the “JEANISIS” brand. At first, “JEANISIS” wasn’t only about denim. It was and is defined as “The Rebirth of Style”. This is a lifestyle brand, which started off as basic Tees and evolved into a more complex, sofisticated brand consisting of all types of garments and maturing into an amazing denim line. The more they created, the more that they became noticed, and once the two friends realized their clothing was in demand, they changed their game plan. Fashion was no longer a hobby, it was now their focus.
“We assembled a 2 – 3 person team of undergrads who [were interested in fashion] to come aboard…” says Dyrel.
Publicity, promotion, manufacturing, branding… All that costs money. Money was not exactly flowing for Clarence and Dyrel, they were graduate students who had bills to pay, tuition and books to keep up with. They needed to come up with a game plan that would focus on frugality without jeopardizing the quality of their brand. They decided to barter with their clothing line. In exchange for services rendered, they would compensate their peers with Free clothing– which was happily accept since the “Jeanisis” Brand was so in demand.
The connections they made in college would prove to be vital, soon the entire campus had Jeanisis Fever, and it spread fast, if went from campus, to the local community, to other campuses, word of mouth populizing the brand. It’s like a modern grassroots movement. From Baton Rouge to New Orleans, to the enitire south, Jeanisis was the “It” brand.
Just as the business was booming, one of the Jeanisis CEOs was deployed to Afghanistan, in support of “Operation Enduring Freedom”. He was deployed for a year, and returned only to be re-deployed to New Orleans, because of Hurrican Katrina (for another 6 months!). During this Hiatus, the other half of Jeanisis decided he would take a break from promoting the brand, and focus more on developing a rock solid business plan, to extend the brand. That is when the decision to add denim to the line came about. This was of course a perfect fit!
The one of a kind brand, Jeanisis, has an advantage above other independent designers. It is rare to see a denim brand in the Indie Market of emerging designers. Considering all they’ve been through, I believe that they will withstand the test of time and burgeon into a houshold brand.
“Jeanisis’ mission is to deliver stylish denim and apparel to fashion aficionados around the globe and inspire the creative spirits that live inside all of us. Designed for those who are determined to live life on their own terms while still embracing the world’s rich culture and passion for fashion, Jeanisis intends to set the tone for every individuals fashion purpose and grab the world by their ‘Jeanisis Jeans’, and never let go!”
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