Just Off 7th Ave!
is a multifaceted Fashion Public Relations Effort, of and in support of Independent Fashion Designers at all stages of their development.
We facilitate the introduction of Independent Designers to resources engaged in related efforts and industries, supporting them in the full breath of the establishment, development, marketing, and promotion of their business. We partner with professionals and businesses to support our member designers offering them not only a range of services, but a range in service providers and myriad opportunities ensuring their ability to define and distinguish their brand. Our strategy not only supports the Independent Designer, it supports the industries that support the Indie Designer.
- Aspiring – Designers with Ideas, sketches, ambition, who have not engaged the resources to create an actual prototype or product.
- Novice – Designers who have created prototypes, but have not developed a collection.
- Emerging – Designers who have produced a collection but need help establishing their brands.
- Burgeoning – New designers who have gone through all the steps of creating and branding their ideas and are actively pursuing wholesale/retail positioning.
Just Off 7th Ave Team
Ayeshah Lockwood is one of the founders and one half of the Just Off 7th Ave! Team. Ayeshah is a make-up artist hailing from New York with a background in retail and merchandising. With a love for fashion, and recognizing the limitations of the autonomy among designers she founded Just Off 7th Ave to serve as a tool of engagement among indie designers and between the indie designer and related industries providing them enhanced opportunity and broader exposure.
Production and Event Specialist /Marketing and Public Relations
Athena, one half of the Just Off 7th Ave! Team is also a founder, and the #1 brand development specialist in the fashion industry. Her strategies, along with her resources helped her create a state of the art brand-developement system. She guides Designers in production and developement of their brand from start to finish! Her industry contacts and connections with buyers and manufacturers are vital to the growth and production of every designer that is affiliated with JustOff7thAve! Athena also hold a Masters in Organizing. Under her direction, any designer has potential to grow their business.
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